Overview
MitraNord was founded on a simple observation: most companies can’t say what their cloud, AI, data, and sustainability spend is actually delivering. We advise on FinOps & AI cost governance, data & AI strategy, and sustainability — helping you govern that spend with rigor, not bureaucracy.
Our success is tied to yours. If the plan doesn’t hold up, we keep working until it does. We measure ourselves by spend governed and decisions changed — not by pages in a deck.

Built on Experience, Not Promises
Leading FinOps and cloud operations inside global organisations
Years
Founded to advise with the same rigor we once had to deliver
2026
Leadership Team
Meet MitraNord

Sonal Gupta
Founder & CEO
Sonal brings over 19 years in enterprise technology operations, including seven years leading FinOps and Cloud Governance at a global consumer goods enterprise, where she oversees cloud financial accountability across a global technology ecosystem managing more than 140M DKK in annual cloud spend. She built enterprise-wide FinOps governance frameworks across Azure and AWS, embedding automation-led optimization that delivered consistent annual cost reductions. A FinOps Foundation Ambassador and FinOps Certified Practitioner (FOCP), Sonal has spoken at Gartner IT Symposium, FinOps X Europe, and the Microsoft FinOps Summit, and has been recognized by the Wall Street Journal and Nordic media for her work in cloud economics. She also serves as a Board Advisor to CloudVerse.ai, supporting the FinOps platform's global growth strategy.

Ida Hansen
Co-founder & COO
Ida brings over a decade of business development and commercial leadership experience, including 11 years at Travel Retail Norway AS across category management, promotions, and team leadership roles. She holds an MSc in International Business from the University of Birmingham (Distinction) and a GROW-COACH certification. Ida is also the Founder & CEO of Wileo AS, an EdTech company integrating sustainability into educational institutions, and serves as a Board Member at Oncogene AS, a precision medicine company. Her experience spans building sustainability-driven platforms from the ground up to scaling commercial operations within established retail organizations.

Kenneth Larsen
Partner
Kenneth brings over three decades of finance and business leadership experience, including current roles as CEO of Fabe Invest AS and Controller at Söderberg & Partners Norge. He previously served as CFO & Deputy CEO of Norwegian Broker AS & Norwegian Claims Link AS, and held finance leadership roles at Abbott Norge and SAP Norge. He holds a Master of Management in Corporate Finance and Change Management, alongside a Bachelor of Management in Accounting & Corporate Finance, both from BI Norwegian School of Management. Kenneth is also an Investor and Board Member at Rule Invest AS, one of MitraNord's founding shareholders.

Hans Otto Evensen
Partner
Hans Otto co-founded ECIT (Economics & IT) in 2013, growing it from NOK 50 million in revenue and 60 employees to approximately NOK 5 billion and 3,000 employees across 10 countries by 2025, through more than 130 acquisitions. He previously served as CEO of ECIT Services AS for over 18 years. He holds a Master of Management in Corporate and International Finance from BI Norwegian School of Management, with over 30 years of experience in entrepreneurship and growth-company development. Hans Otto is a Partner at MitraNord AS, Company Owner of Rule Invest AS and Økonomi & Balanse AS, and currently serves on the boards of several companies including TIE Connect AS and GA Meknett AS.
Partners
Coming soon
Technology
Tools and platforms that make cloud, data, and AI governance easier to put into practice.
Specialist advisory
Independent expertise that strengthens a decision before it becomes a programme.
Delivery
Teams equipped to carry sound governance into day-to-day operations.
Careers
Join Us
Join a team building advisory work around FinOps, data, AI, and sustainability — for organisations ready to govern their spend with rigor.
The Briefing
Updates & Insights
The latest insights from MitraNord.




